A value calculated by dividing Room Revenue earned by the Number of Rooms sold on a given day. 

It is a financial indicator used to measure how well a hotel performs compared to previous years. It is common in the hotel industry for ADR to gradually increase year over year bringing in more revenue. However, ADR alone is not enough to measure the performance of the hotel.

For more information, please see the following articles:

• Room Nights and ADR by Room Nights
• Room Nights and ADR by Source of Business
• Room Nights and ADR by Client Type Grouping
• Room Nights and ADR by Client Type (Date Range)